Think About Your Content: What Kind of Creator Will You Be?
Before you get started on your YouTube channel, you probably have some idea formed of the kind of content you want to make. While you’re starting out, YouTube is one of those places where it’s not advised to be a jack of all trades and master of none—at least not until you’re more established—because one of the platform’s best-kept-secrets to growing is to start with a specific niche.
Holding Phone With YouTube Logo
If you don’t have a specific theme in mind yet, dig deep and do some critical thinking about what inspires you. What lights your fire enough to make you want to share it with the world? What are you confident enough in your passion and skill for to declare yourself the voice of?
The options are limitless—perhaps you’re a travel enthusiast with an eye for documenting your adventures. Maybe you’re a musician working to build an audience for your original songs. Do you have a well-refined skill you want to educate others about with tutorials and how-tos?
If your content plan is to gather all your interests and take an “all of the above” approach, it’ll be too general to be discovered and followed. The best practice for starting is to work on creating content that will appeal to a very specific audience, making yourself a go-to source for that specific category.
Take a look at well-known YouTubers, or simply other creators with the content you enjoy. What sets them apart? What makes their videos as engaging as they are? Seek inspiration from your favorite creators, take notes, and then morph that inspiration into something that’s amazing, shareable, and all your own—and as you begin to grow, your content can, too.